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The
Arizona Republic
Digital Stewardship
More of the faithful give through the Internet, donate
with plastic
Russ Wiles
April
7, 2007
Welcome to religious
giving in the 21st century.
No longer do
Americans have to write checks or dig into their wallets for crumpled
dollar bills when it comes time to make donations. These days, churchgoers
and those of other faiths increasingly are wiring contributions
via the Internet or making them with the swipe of a credit or debit
card.
The trend, which
allows members to give at any time and without attending a service,
is not without controversy. Some religious denominations, for example,
have strict limits on credit-card usage and require that they be
paid off every month. Others don't want donors to go into debt to
make contributions.
Still, many
groups say credit, debit and electronic payments are handy tools
that reflect consumer preferences.
"It's a
matter of convenience," said Natalie Hearn, bookstore director
at Radiant Church in Surprise, which allows members to make donations
or buy books or other merchandise with either a credit or debit
card. "A growing percentage of the population doesn't carry
cash or checks."
Credit and debit
transactions at religious organizations rose 21 percent in 2006
over the prior year's level, card-sponsor Visa reports.
"It's a
growing category for us," said Bill Dobbins, Visa's vice president
for merchant relations in Wilmington, Del.
Religious groups
enjoy streamlined record keeping and don't have to mess with envelopes,
process checks or handle cash, though they do face transaction fees.
Donors, meanwhile,
receive records of giving that are handy for income-tax purposes
and can arrange for payments on a regular schedule, if they want.
Plus, they can earn rewards.
"A lot
of people using credit cards do it for the points," said Dave
Swisher, administrator at Mountain Park Community Church in Ahwatukee.
The trend isn't
limited to Christians. For instance, Jews can make donations with
credit and debit cards to support Jewish organizations and charities,
and even Muslims use credit cards for religious purposes despite
Islam's prohibition on interest.
"We pay
off our credit cards every month, so we don't pay interest,"
said Mohammed AbuHannoud, a director at the Arizona chapter of the
Council on American-Islamic Relations in Phoenix. "Credit cards
are allowed; interest is prohibited."
Mountain Park
Community Church has accepted credit and debit cards for the past
few years, and now the group is working with Bank of America to
set up a service allowing members to make automatic payments via
the Internet.
"The trend
is for us to go online because a lot more people want to pay their
bills online," said Swisher, who estimates that 15 percent
of weekly giving at Mountain Park is done this way. "The biggest
benefit for the church is people don't have to be here to do it."
That's a notable
point given that roughly three in four American adults claim a religious
affiliation but only 20 percent attend services each week, according
to a survey last year by the Giving USA Foundation. Members who
sign up for automated payments can make sure their donations get
there, even when they don't.
"There's
definitely a benefit to us in that it provides smoother income,"
said Jon Edmiston, director of information technology/communications
at Peoria-based Christ's Church of the Valley. The church accepts
automated payments but not credit transactions out of concern for
not wanting to add to its members' debts.
The Roman Catholic
Diocese of Phoenix raises more than $10 million a year for its charity
and development program to provide funding for the poor, missions,
seminary training and more. Roughly one-third of that comes from
plastic, mainly credit cards, and the proportion has been rising.
"It's definitely
a growing trend," said Katie McLaughlin, director of stewardship
for the diocese. She expects credit and debit donations to increase
further once the diocese starts accepting online payments within
the next year or so.
Pastor
Marty Baker of Stevens Creek Church in Augusta, Ga., recognized
the benefits associated with credit and debit cards, especially
when so many people don't carry much cash. That's why he launched
a for-profit business called SecureGive that sells
special credit- and debit-payment kiosks for use at churches.
"People
had never seen a machine like this in a church before, but they've
warmed up to it," Baker said of the reception from his own
congregation.
In ancient times,
worshipers often brought produce, animals or other food as offerings,
he said, adding that coins came next, followed by currency, then
personal checks.
"This is
just an evolution of our financial system," Baker said. "Our
church is all about breaking down barriers and connecting with the
popular culture."
As noted, Christ's
Church of the Valley doesn't let members charge their donations
on credit and, like many churches, offers debt-management classes
for people facing money woes.
"We don't
want people to use credit cards to incur debt," Edmiston said.
Still, the church
does embrace automated electronic giving, which represents about
35 percent of contributions.
"This is
a tool," he said of electronic payments. "The methods
change, but the (religious) message stays the same."
Reach the reporter
at russ.wiles@arizonarepublic.com or (602) 444-8616.
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